Friday, June 01, 2007
Our ReadsinMa.org site is up!
Which prompts one to ask a question, "If a weblink goes live, will anyone notice it's there? *smile* Today our statewide portal goes "live". What does that mean? Anyone who offered to participate in this summer's debut of the online reading program receives a little commerical boost of their traditional summer reading activities. For some librarians this is quite exciting because it will help spread the word about their program, others may be a little fearful in promoting activities with the belief that going online would decrease foot traffic. No matter what your expectations are, neither will be proven until after the summer is over. And I can't wait to see what response we will experience as the summer rolls along.
Within a few days, the MBLC will post a tool kit for those of you who would like to submit a press release to your local newspapers about the ReadsinMa site. During the second weeks of June and July, newspaper ads will run in over 150 Boston Herald affliated newspapers. The first ad will feature the Catch the Beat theme while the second will promote the ReadsinMa.org site. Also in this press kit, there will also be two downloadable tv/internet ads for you to add to your library's website if you should choose. One strictly promoting our 2007 Catch the Beat campaign while the other promotes both the 2007 theme and the ReadsinMa.org site. Can't wait for you to see that!
In the meantime, we know that several of you will have created your very own press release statement extolling the virtues of your library's summer reading program. Care to share yours here?
# posted by Vickie Beene-Beavers @ 5:23 AM 
